metaboliqIndia Weight-Loss Search Report 2026
Metaboliq research · 18 October 2026
Lose up to 20% of your body weight — and keep your muscle.
What India types into Google about weight: 60,414 queries, twelve months.
Results vary; your doctor decides what is right for you. Takes 2 minutes to book. A doctor makes every decision with you.
- 2.36crore weight searches a month
- +37.1%GLP-1 searches, October to September
- 28.9%of PCOS searches are about weight
The whole picture
What India searches about weight and metabolic health
- 19.4%are a calculator or a chart
- 1.5×as many searches name women
- 2%mention a price or cost
Every measured query was sorted into one group, first match wins, in the order shown in the method.
Read more
Conditions and their tests lead, because diabetes, thyroid and liver searches are enormous in India. Calculators come second: 19.4% of all demand is somebody checking a number about their own body.
Show the numbers
| Group | Searches a month | Share |
|---|---|---|
| Conditions and tests | 69,02,360 | 29.3% |
| Calculators and height-weight charts | 45,64,080 | 19.4% |
| Diet and food | 38,78,110 | 16.4% |
| How to lose weight or fat | 33,31,140 | 14.1% |
| Other metabolic health | 18,19,370 | 7.7% |
| GLP-1 class | 7,51,140 | 3.2% |
| Doctors, dietitians, clinics | 6,74,700 | 2.9% |
| Exercise and yoga | 6,41,500 | 2.7% |
| Vitamins and nutrients | 6,04,350 | 2.6% |
| Price and cost | 4,16,230 | 1.8% |
Twelve months
GLP-1 searches ended the year 37.1% higher; the rest of weight loss is steady
Overall demand barely moves through the year: its quietest month was Dec 2025 (91 on an index where the yearly average is 100) and its busiest months reached 106.
Read more
There is no New Year spike: January stood at 97.
GLP-1 is different. Searches for the class rose 37.1% between October 2025 and September 2026, and Mar 2026 was the busiest month in the series at 133, 33% above the average. Of every GLP-1 search, 8.5% asks about price and 3.3% about side effects or safety.
The dashed line is the 12-month average (100).
Show the numbers
| Month | GLP-1 class | Index | All searches | Index |
|---|---|---|---|---|
| Oct 2025 | 6,67,080 | 74 | 2,00,12,590 | 94 |
| Nov 2025 | 6,87,230 | 76 | 2,07,14,630 | 98 |
| Dec 2025 | 9,06,920 | 100 | 1,91,99,560 | 91 |
| Jan 2026 | 6,85,560 | 76 | 2,05,01,760 | 97 |
| Feb 2026 | 8,64,890 | 96 | 2,05,79,450 | 97 |
| Mar 2026 | 12,05,550 | 133 | 2,23,89,600 | 106 |
| Apr 2026 | 10,42,500 | 115 | 2,15,38,870 | 102 |
| May 2026 | 9,33,450 | 103 | 2,08,93,380 | 99 |
| Jun 2026 | 9,25,710 | 102 | 2,16,61,720 | 102 |
| Jul 2026 | 10,12,180 | 112 | 2,24,46,040 | 106 |
| Aug 2026 | 9,96,380 | 110 | 2,18,49,720 | 103 |
| Sep 2026 | 9,14,850 | 101 | 2,24,51,960 | 106 |
Conditions
For PCOS, more than one search in four is about weight or diet
We measured how often a search about a condition is also about weight, belly fat or diet.
Read more
PCOS and PCOD lead at 28.9%; fatty liver follows at 20% and thyroid at 13.2%. Menopause searches are few (18,260 a month) but 63.7% of them are about weight.
- 28.9%of PCOS searches: weight or diet
- 20%of fatty liver searches
- 13.2%of thyroid searches
Show the numbers
| Condition | Searches a month | About weight, belly or diet | Share |
|---|---|---|---|
| PCOS / PCOD | 2,58,340 | 74,780 | 28.9% |
| Thyroid | 11,75,610 | 1,55,630 | 13.2% |
| Diabetes and blood sugar | 34,19,160 | 5,61,170 | 16.4% |
| Fatty liver | 4,91,990 | 98,270 | 20% |
| Insulin resistance | 1,87,120 | 12,710 | 6.8% |
| Menopause | 18,260 | 11,640 | 63.7% |
Who is searching
Women, Hinglish and the questions people ask
Searches that name women (women, female, ladies, after pregnancy) come to 7,55,010 a month, 1.5 times the 5,17,110 that name men.
Read more
Romanised Hindi is 1.8% of measured demand, led by “pet ki charbi kaise kam kare” and “weight loss kaise kare”. Devanagari queries were outside the seed set, so treat this as a floor. Questions (how, what, why, kaise, kya) are 6.4% of all searches.
Top women-specific weight searches
| Query | Searches a month |
|---|---|
| belly women | 40,500 |
| diet for losing weight female | 14,800 |
| ladies diet to lose weight | 14,800 |
Show all 10
| Query | Searches a month |
|---|---|
| weight loss diet chart for women | 8,100 |
| ideal weight for 5 3 female in kg | 6,600 |
| food plan for weight loss female | 5,400 |
| exercise to reduce belly fat for female at home | 3,600 |
| ladies exercise for weight loss | 3,600 |
| age weight chart female | 2,400 |
| abdominal fat in females | 1,900 |
Top Hinglish searches
| Query | Searches a month |
|---|---|
| pet kam karne ki exercise | 18,100 |
| pet ki charbi kaise kam kare | 18,100 |
| weight loss kaise kare | 18,100 |
Show all 12
| Query | Searches a month |
|---|---|
| weight loss diet in hindi | 9,900 |
| pet kam karne ke liye kya karen | 5,400 |
| sugar patient diet chart in hindi | 4,400 |
| vajan kam karne ka tarika | 1,900 |
| veg me sabse jyada protein kisme hota hai | 1,900 |
| thyroid mein kya kya khana chahie | 1,600 |
| hba1c normal range chart in hindi | 1,300 |
| high protein foods in hindi | 1,300 |
| weight loss ke liye kya khaye | 1,300 |
Money and place
Few searches ask a price, and India searches near me, not by city
Only 2% of searches mention a price, a cost or a fee, and most of those are for blood tests: liver function, lipid profile, thyroid and a full body check-up.
Read more
Searches that name a city are 0.3% of demand, while near-me searches are 1.2%. Among city-named searches, Delhi NCR accounts for 30.9% and Mumbai 21.9%. Almost nobody pairs GLP-1 with a city: 190 searches a month across the 20 largest cities.
Show the numbers
| City | Searches a month | Doctors and clinics | Weight and diet | Share of city searches |
|---|---|---|---|---|
| Delhi NCR | 23,910 | 18,210 | 14,790 | 30.9% |
| Mumbai | 17,010 | 14,110 | 8,690 | 21.9% |
| Bengaluru | 9,010 | 4,810 | 4,430 | 11.6% |
| Hyderabad | 7,040 | 6,170 | 4,940 | 9.1% |
| Chennai | 3,510 | 2,890 | 2,500 | 4.5% |
| Pune | 3,360 | 2,520 | 2,570 | 4.3% |
| Kolkata | 2,480 | 2,000 | 590 | 3.2% |
| Chandigarh | 2,100 | 2,010 | 1,950 | 2.7% |
| Ahmedabad | 1,580 | 1,380 | 1,190 | 2% |
| Jaipur | 1,300 | 1,190 | 1,040 | 1.7% |
| Indore | 1,080 | 960 | 770 | 1.4% |
| Coimbatore | 790 | 500 | 470 | 1% |
| Surat | 780 | 670 | 640 | 1% |
| Bhopal | 740 | 680 | 560 | 1% |
| Nagpur | 700 | 590 | 490 | 0.9% |
| Lucknow | 680 | 600 | 510 | 0.9% |
| Vadodara | 600 | 500 | 460 | 0.8% |
| Patna | 330 | 320 | 240 | 0.4% |
| Kochi | 310 | 240 | 140 | 0.4% |
| Visakhapatnam | 190 | 180 | 10 | 0.2% |
Top price searches
| Query | Searches a month |
|---|---|
| liver function test price | 40,500 |
| lipid panel test cost | 33,100 |
| lipid profile test price | 33,100 |
Show all 12
| Query | Searches a month |
|---|---|
| thyroid function test cost | 33,100 |
| full body checkup cost | 22,200 |
| vit b12 test price | 22,200 |
| sugar check machine price | 12,100 |
| blood sugar test price | 9,900 |
| dexa scan cost | 5,400 |
| vitamin b12 test charges | 4,400 |
| sugar strips 50 price | 3,600 |
| b12 lab test cost | 1,600 |
Top calculator searches
| Query | Searches a month |
|---|---|
| bmi calculator | 15,00,000 |
| calorie calculator | 4,50,000 |
| basal metabolic weight calculator | 1,10,000 |
Show all 8
| Query | Searches a month |
|---|---|
| calculate bmi for male | 90,500 |
| according height weight chart | 74,000 |
| bmi formula | 74,000 |
| check bmi female | 60,500 |
| protein calculator | 49,500 |
What a click costs
Searches for a doctor or clinic cost the most to advertise on
Keyword Planner’s top-of-page bid shows what advertisers pay to appear first.
Read more
Weighted by searches, a click on a doctor, dietitian or clinic search tops out near ₹82.5, against ₹51.4 across all weight and metabolic searches. The searches closest to booking care are the most contested.
In their own words
The most-searched weight queries in India
Weight and belly fat
| Query | Searches a month |
|---|---|
| how do i lose weight quickly | 90,500 |
| weight loss | 90,500 |
| how i lost weight | 60,500 |
Show all 20
| Query | Searches a month |
|---|---|
| how to decrease weight | 60,500 |
| obese | 60,500 |
| obesity | 60,500 |
| how to reduce belly fat | 49,500 |
| belly women | 40,500 |
| how do i lose stomach fat | 40,500 |
| how to lose bellyfat | 40,500 |
| visceral fat | 33,100 |
| figure out ideal weight | 22,200 |
| 7 day diet plan for weight loss | 18,100 |
| abdominal fat | 18,100 |
| belly flab | 18,100 |
| green tea fat loss | 18,100 |
| pet kam karne ki exercise | 18,100 |
| pet ki charbi kaise kam kare | 18,100 |
| tummy fat | 18,100 |
| diet for losing weight female | 14,800 |
Questions
| Query | Searches a month |
|---|---|
| how do i lose weight quickly | 90,500 |
| how i lost weight | 60,500 |
| how to decrease weight | 60,500 |
Show all 15
| Query | Searches a month |
|---|---|
| how much protein in 1 egg | 49,500 |
| how to reduce belly fat | 49,500 |
| how do i lose stomach fat | 40,500 |
| how to lose bellyfat | 40,500 |
| pet ki charbi kaise kam kare | 18,100 |
| weight loss kaise kare | 18,100 |
| how to reduce weight | 8,100 |
| how to calculate maintenance calories | 6,600 |
| how to lose weight fast naturally and permanently | 6,600 |
| what is obesity | 6,600 |
| pet kam karne ke liye kya karen | 5,400 |
| does walking lose belly fat | 3,600 |
PCOS and PCOD
| Query | Searches a month |
|---|---|
| pcod diet | 14,800 |
| pcos belly | 2,900 |
| pcos diet chart | 2,900 |
Show all 8
| Query | Searches a month |
|---|---|
| pcos foods to eat | 1,600 |
| pcos weight loss | 1,300 |
| pcod food chart | 880 |
| pcos diet plan to lose weight | 720 |
| pcos stomach fat | 480 |
Thyroid
| Query | Searches a month |
|---|---|
| thyroid foods to avoid | 6,600 |
| diets for underactive thyroid | 5,400 |
| hypothyroidism diet | 5,400 |
Show all 8
| Query | Searches a month |
|---|---|
| foods not to eat with thyroid problems | 2,900 |
| foods to stay away from with hypothyroidism | 2,900 |
| diet for thyroidectomy | 2,400 |
| thyroid normal levels chart | 2,400 |
| thyroid mein kya kya khana chahie | 1,600 |
Method
How we counted
Google Ads Keyword Planner for India, all languages, October 2025 to September 2026. Close variants are counted once, and totals are an upper bound. Free to reuse under CC BY 4.0 with a link to this page. Download the aggregates (CSV)
The seven notes on the method
- Source: Google Ads Keyword Planner for India, all languages, pulled in October 2026 through OpenSEO. Volumes are Google’s 12-month averages (October 2025 to September 2026); month-by-month figures come from the same responses.
- Universe: 75,946 keywords were collected from weight, diet, condition, test, doctor and GLP-1 seeds. 62,555 are about weight or metabolic health; off-topic rows (gyms, pharmacies, maths solvers) are excluded.
- Close variants: Google reports one figure for a family of near-identical queries, so adding rows double counts. Within one volume, a query is counted once when its words match, one set of words sits inside the other, half or more of the words are shared, or (above 5,000 searches) the spelling is nearly identical. That leaves 60,414 counted queries and 2.36 crore monthly searches, against 5.76 crore before the step. Synonyms with no words in common can still both count, so treat totals as an upper bound.
- GLP-1 class: every brand and molecule spelling of the class is counted together, including spellings that fall outside the weight and metabolic universe. Keyword Planner gives a misspelling the same volume as the name it corrects to, so each product’s spellings are folded to one name before the close-variant step and counted once. That gives 10 lakh searches a month for the class; the group chart shows only the GLP-1 queries inside the universe (7.5 lakh). Product names are never printed here.
- Themes overlap (a query can be about PCOS and diet); the group chart uses one group per query, in this order: GLP-1, price, calculators, doctors and clinics, conditions and tests, diet, exercise, weight and fat, vitamins, other.
- Cities are counted from queries that name the city. Keyword Planner does not split national queries by city, so this measures how often people name a place, not where they live.
- Printed query lists show one wording per family and leave out product names, brand names and anything that reads as a promise of a result. Every query is still in the totals. Questions about the data: write to the Metaboliq team through the contact page.
Searching is the first step
Your plan starts with one home blood test
A doctor reading your blood is the next: a home blood test, a registered doctor who reads it with you, and a plan built on your own numbers.
Takes 2 minutes to book. Results vary; your doctor decides what is right for you.
Questions about the report
How many weight-loss searches does India make on Google?
Across 60,414 measured queries, India makes about 2.36 crore weight and metabolic-health searches on Google every month, or about 28 crore a year (Google Ads Keyword Planner, October 2025 to September 2026, close variants counted once).
Is interest in GLP-1 growing in India?
Yes. Searches for the GLP-1 class (every brand and molecule spelling, counted together) average 10 lakh a month. September 2026 was 37.1% above October 2025, and Mar 2026 was the busiest month, at 33% above the 12-month average.
What share of PCOS searches in India are about weight?
28.9% of PCOS and PCOD searches are about weight, belly fat or diet. For thyroid searches it is 13.2%, for fatty liver 20% and for menopause 63.7%.
2 more questions
Do Indians search for weight loss in Hindi?
Romanised Hindi (Hinglish) such as "pet ki charbi kaise kam kare" makes up 1.8% of measured demand. Queries typed in Devanagari script were not in the seed set, so this is a floor, not a full count.
Can I use these numbers?
Yes. The aggregates are free to reuse under CC BY 4.0 with a link to this page. Download the CSV; every figure on the page is in it, and the method section says how each was counted.